Here are some 2017 insights into what digital users are like in 2017. People (you and I) are evolving with evolving tech and we are expecting the best from the websites and apps they use. The expectations keep growing as the days go by: These figures are from Google research into user experiences and how they affect us as web owners and users. 89% of people are likely to recommend a brand after a positive brand experience on mobile. People are 62% less likely to purchase from a brand in the future if they have a negative mobile experience than if they have a positive experience. 92% of marketing leaders say that to truly deliver best-in-class experiences, marketers must be responsible for all customer experiences, including digital and offline. 53% of people will abandon a mobile site if it takes more than three seconds to load. As page load time goes from one second to five seconds, the probability of bounce increases by 90%. 86% of marketers believe improve
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